The Crown Connection is the official newsletter of Crown Management, where strategy meets creativity. Founded by Rachael Baptiste, Crown Management is an event production, grant strategy, and business consulting agency helping businesses, creatives, and organizations execute big ideas seamlessly, from concept to funding to the final walkthrough.Through The Crown Connection, you'll get behind-the-scenes insights on event production, grant strategy, and business consulting, plus productivity tools, event spotlights, and real-world lessons from years of producing premium experiences and securing funding across industries, from film and music to corporate events and branding.Whether you're planning your next big event, securing funding, or building the foundation to scale your business, The Crown Connection keeps you informed, empowered, and ahead of the game.
Happy Birthday Crown 🎂👑
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Hi Reader, April 2016. I started Crown Management with more belief than blueprint and I had no idea what the next ten years would actually look like. I was an artist manager then. A year after the pandemic, everything shifted. Crown shifted. I pivoted into project and operations management for entertainment and business, and something clicked into place that I didn’t have language for yet. Now, ten years in, I do. Here are the three things this decade taught me: 1. The best leaders are the best servants. This one took time to really land. We talk a lot about leadership, the vision, the authority, the decision-making. But what actually made me better at all of it was learning how to serve. Genuinely. Without conditions. I’ve been chosen to serve, and I am grateful for that calling every single day. It’s not a burden. It’s the greatest privilege of my career. 2. Purpose won’t let you quit. I won’t sugarcoat it at all! There were real moments where I tried to walk away from Crown. Close it down. Move on. Maybe get a 9-5 and let this whole entrepreneur thing go. But it never worked out that way. Every time I tried to leave, something pulled me back. What I know now is that’s not stubbornness that’s purpose and great calling. When you are genuinely called to something, it holds onto you even when you try to let go. I have been destined and called to the road of entrepreneurship, and that is something I will never regret. 3. Knowing yourself means you choose better. The more I’ve grown into who I actually am, the better my decisions have become — in business, in partnerships, in the rooms I walk into and the ones I choose to leave. Self-knowledge isn’t a soft skill. It’s a strategy. As I’ve changed, Crown has changed with me, and that alignment is what has made the business stronger. Ten years. Three lessons. One company that refused to be given up on. Happy Birthday, Crown. You’re 10. Time to make it to 20. 🖤 Rachael |
Crown Management
The Crown Connection is the official newsletter of Crown Management, where strategy meets creativity. Founded by Rachael Baptiste, Crown Management is an event production, grant strategy, and business consulting agency helping businesses, creatives, and organizations execute big ideas seamlessly, from concept to funding to the final walkthrough.Through The Crown Connection, you'll get behind-the-scenes insights on event production, grant strategy, and business consulting, plus productivity tools, event spotlights, and real-world lessons from years of producing premium experiences and securing funding across industries, from film and music to corporate events and branding.Whether you're planning your next big event, securing funding, or building the foundation to scale your business, The Crown Connection keeps you informed, empowered, and ahead of the game.
Hi Reader, If you've noticed things have been a little quiet on my end, that's because I've been heads down in the middle of event activations. No complaints. This is exactly where I like to be. But I didn't want to leave you empty-handed while I'm in the thick of it, so I pulled together 10 tips to help you roll out your event in 30 days. These are things I actually use. 10 tips to launch your event in 30 days 🗓️ 📌 Lock your date before you do anything else. Everything else builds backward...
Hi Reader, I wanted to share something special. One of our clients just secured funding after their first year of working with Crown Management on grant writing. And honestly… this one means a lot. Because I’ve seen the work behind the scenes. The patience, the pivots, the commitment to getting it right. This is what happens when strategy meets consistency So to our client—congratulations. You earned this ✨ Moments like this also remind me why I built Crown the way I did. We’ve never just...
Hi Reader, We are still recovering from February — and honestly, that says everything. Here's the recap from The Blueprint Here! It was a day we will not forget — and we are still sitting in all of it in the best way possible. Coming up on the next Crown Connection, we're going to be talking more about events — and not just events in the traditional sense. We're going to get into what it really takes to go from simply managing an event to truly producing something meaningful. Something that...